How do we get professional development operations to take social media seriously? By developing a process to move it from “friendraising” to “fundraising!” Doing so, however, requires more than a simple decision to start asking our new social media friends to give. It is also a matter of building out the business process to identify and cultivate relationships with individuals found through social networks who will one day become our major charitable investors. Who should be in charge of such an activity? And how do we convince them to do it? Read the latest edition of my Fundraising Sherpa blog to learn what I think organizations must do today to get started in mining social media for major gifts.