Did you know that the typical US nonprofit draws over 75% of its total donated revenue from direct mail? And that direct mail is responsible for attracting 75% of new donors?
There is no doubt, however, that running a successful direct mail program today is more challenging than it was before the age of email, social media and the donate now button.
I interviewed direct mail expert Brian Lacy, in advance of his “Seven Keys to Boost Direct Mail Fundraising” webinar on November 22, on the best current tactics for large and small nonprofits seeking to get the most from their mail programs.
Take a look and let me know what you think…